Privacy Policy – Daisy Chain Merchandise Limited​

​

At Daisy Chain Merchandise Limited, your privacy matters to me. I’m committed to handling your personal data fairly, lawfully, and transparently in line with the UK General Data Protection Regulation (UK GDPR).

 

1. Who I Am

Daisy Chain Merchandise Limited is a one-person business run by me, Daisy Downe.

• Registered address: 48 Windmill Road, Reading, RG7 3RN

• Email: hello@daisychainmerchandise.com

• Website: www.daisychainmerchandise.com

I source and supply branded merchandise with a focus on ethical and sustainable products.

 

2. What Data I Collect

Depending on how you interact with me, I may collect:

• Your name, email address, and phone number

• Billing and delivery addresses

• Company name and VAT number (if applicable)

• Order history

• Limited payment details (note: I do not store card numbers)

• IP address, browser type, and website usage data (via cookies)

 

3. Why I Collect Your Data

I only use your data for legitimate business reasons, such as to:

• Process and deliver your orders

• Send invoices, confirmations, and updates

• Provide customer service and respond to enquiries

• Improve my website and services

• Send you marketing emails (only if you’ve given consent – and you can opt out anytime)

 

4. Legal Basis for Processing

I rely on one or more of the following legal grounds:

• Contract: To fulfil an order you place with me

• Legal obligation: For tax and accounting requirements

• Legitimate interests: Running and improving my business

• Consent: For optional marketing communications

 

5. Who I Share Your Data With

I don’t sell your data. I only share it with trusted third parties who help me run my business, such as:

• Couriers and delivery partners

• Payment processors

• IT service providers

• Accountants and professional advisors

Each of these providers is GDPR-compliant and only uses your data to perform their services.

 

6. Data Retention

I keep your data only as long as needed:

• Customer and order data: 6 years (for tax and accounting)

• Marketing data: until you unsubscribe or withdraw consent

 

7. Your Rights

Under UK GDPR, you can:

• Access the data I hold on you

• Correct inaccuracies

• Request erasure of your data

• Restrict or object to processing

• Request your data in a portable format

• Withdraw consent (for marketing) at any time

To exercise your rights, just email me at hello@daisychainmerchandise.com.

 

8. Cookies

My website uses cookies to improve your experience. You can manage or block cookies through your browser settings.

​

9. Data Security

I take security seriously and use appropriate measures such as secure servers, encrypted transfers, and limited access controls to keep your data safe.

 

10. International Transfers

If your data is transferred outside the UK (for example, if I use cloud-based tools), I ensure appropriate safeguards are in place such as Standard Contractual Clauses (SCCs).

 

11. Contact & Complaints

If you have any questions or concerns, please contact me:
Daisy Chain Merchandise Limited
48 Windmill Road, Reading, RG7 3RN
Email: hello@daisychainmerchandise.com

You can also raise a concern with the Information Commissioner’s Office (ICO): www.ico.org.uk

 

This policy may be updated from time to time. If I make significant changes, I’ll update the version on my website and, where appropriate, let you know directly.